Are you looking to reach decision-makers beyond the usual buyer personas?
Our exclusive summary of the Edelman‑LinkedIn 2025 report reveals how hidden buyers, operational, legal, procurement, and finance stakeholders, can shape B2B purchasing decisions from behind the scenes.

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What you'll learn

• Why over 40% of B2B deals stall due to internal misalignment

• How hidden buyers engage with thought leadership content (63% spend 1+ hour weekly)

• The impact of C-Suite involvement in accelerating vendor consideration

• Practical LinkedIn tips tailored for executives to build trust and generate real opportunities

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Who should download

• CEOs, founders, and business leaders targeting B2B growth

• Executives ready to elevate their personal brand and thought leadership

• Professionals looking to strengthen their business networking and visibility