Brand Positioning Map and Why it matters to your LinkedIn Strategy.
- Baleela
- May 15
- 2 min read
Updated: Jun 4
How many times have you wondered why your competitors are getting all the attention?
A Brand Positioning Map is your secret weapon.
It shows where your brand stands compared to competitors and how your audience sees you.
What is a Brand Positioning Map?
It's a tool that places your products or services on a graph based on things like price, quality, and innovation. The goal? To find gaps in the market and create your unique value proposition.
A few tips on how to position your brand are to be unique, be relevant, be consistent and be credible.
It's crucial to get your brand out there and establish it as something worth thinking about. But here’s the truth: most brands struggle to do this effectively.
The Problem:
Too many brands sound exactly the same. Is that you?
The Solution: LinkedIn Strategy
LinkedIn isn't just for networking. It's how you build your brand position.
Here's how
1️. Analyse your Competitor Using LinkedIn
Look at your competitors' profiles and content. Use LinkedIn Analytics to see what's really working in your industry.
2️. Understand your Audience’s Perception
Does your audience actually connect with your content? LinkedIn insights tell you how people see your brand. Use polls and surveys to get direct feedback.
3️. Define your Unique Proposition
What makes your brand different? Is it your approach, your service, or your expertise? Use your competitor analysis to create a UVP that makes you stand out.
4️. Optimise your LinkedIn Profile
Your LinkedIn profile should show your brand position clearly. Use consistent messaging and share testimonials to position yourself as a thought leader.
Why This Matters to You
Brand positioning isn't just about standing out. It’s about creating loyalty and becoming the first brand people think of when they need a solution.
With the right LinkedIn strategy, you can:
Differentiate your brand.
Build credibility as a thought leader.
Expand your reach to both local and global markets.
How We can Help
At Beyond Digital, we don’t just help businesses in Thailand and APAC. We are also open to work with Middle East and European businesses looking to enhance their brand positioning, both locally and internationally.
Our Thailand-based team serves as your gateway to Asia, helping you navigate the complexities of entering these high-growth markets.
Ready to stop blending in and start standing out? At Beyond Digital, we’re here to help your business in Europe or Asia position itself as a market leader and thought leader.
Let's build you a Brand Positioning Map that gets results!
Save this article on LinkedIn for your own use HERE
Sources:
Deane, David. "What Brand Positioning Is and Why It's Important for Your Business." Forbes, 14 Jan. 2022, www.forbes.com/councils/theyec/2022/01/14/what-brand-positioning-is-and-why-its-important-for-your-business/. Accessed 18 Mar. 2025.
Determ. "How to Create a Brand Positioning Map." Determ, Determ, www.determ.com/blog/how-to-create-a-brand-positioning-map/. Accessed 18 Mar. 2025.
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